Our business is made possible by the abundant natural bounty created from biodiversity. We strive to reduce the impacts of our business on biodiversity as well as promote social activities that lead to biodiversity improvements in regions where we have business sites.
By engaging in-depth communication with consumers, we ensure that customers' feedback is utilized to enhance Yoki-Monozukuri and the services that we offer, while providing essential lifestyle information to consumers of all ages.
We are enhancing product performance and making products more compact to reduce the amount of product used per use and reduce the volume of raw materials and energy consumption and post-consumer waste.
To ensure product safety and product development to minimize environmental impacts, we conduct activities taking into account the full picture of the product lifecycle and in accordance with product development principles, design for environment guidelines and so on.
We believe in the importance of creating highly reliable products and disclosing information about products and their ingredients, to help people live a beautiful life inside and out. We strive to collect the most up-to-date information and release currently available information about the ingredients we use, including fragrances.
In all stages from raw materials to research and development, production, shipping and sales, we pursue a high level of safety founded in the consumer's and customer's perspective and never stop working to make improvements.
The group have formulated the Kao Human Rights Policy, which is based on the United Nations (UN) Guiding Principles on Business and Human Rights, and are implementing measures aimed at fostering respect for human rights in every aspect of our Yoki-Monozukuri processes. The Kao Human Rights Policy defines our support of and respect for international norms relating to human rights as well as our engagement in areas such as evaluating human rights risks and employee education.
Through Yoki-Monozukuri, we deliver products that are easy to understand and use for as many customers as possible, with a commitment to earning customers' appreciation and having them continue using our products for a long time.