By 2030, 100% of our products will leave a full lifecycle environmental footprint that science says our natural world can safely absorb.
As we work toward the goal of becoming carbon zero (reducing CO2 emissions to net zero) by 2040, and becoming carbon negative by 2050, besides aiming to reduce CO2 emissions in our own business activities, we also aim to contribute toward realizing the decarbonized society by helping to reduce emissions in society as a whole, and through carbon fixation to reduce the amount of carbon dioxide in the atmosphere.
Inspired by a philosophy of “Wastefulness—Mottainai, never today, nor tomorrow.”, we aim to contribute to the realization of a zero waste society by ensuring that used products and product packaging are utilized to the maximum possible extent, if necessary by changing their function.
Kao is promoting water conservation throughout the entire product lifecycle by providing products that conserve water during use, and which have high water-saving benefits.
We will protect human health and the natural environment by preventing pollution of water and air through the manufacture and use of our products.