Kao Group Basic Quality Policy

Based on Kao’s Yoki-Monozukuri* values of creating products and services to enrich the lives of our consumers and customers from their perspective, we pursue quality by placing the utmost priority on safety.

1. Enhancing the satisfaction of our consumers and customers

We listen sincerely to the voices of our consumers and customers and improve the quality of products and services in order to enhance their satisfaction.

2. Ensuring safety

We leverage the latest science and the knowledge we have accumulated to ensure the safety of our products and services so that our consumers and customers can feel safe to continue using them.

3. Providing information

We provide accurate and appropriate information to obtain the trust of our consumers and customers.

4. Compliance with laws, regulations, and self-standards

We comply with applicable laws and regulations in all situations during our business activities and conduct ourselves in accordance with high ethical standards.

5. Continuous improvement of quality

We establish a quality management system that incorporates international standards and concepts, and strive continuously to improve quality.

All members of Kao Group participate in promoting quality management activities in accordance with this Basic Policy.

  • * In Japanese, “yoki” means good or excellent, and “monozukuri” means making or craftsmanship. For us, Yoki-Monozukuri means an excellent creation process that is good for everyone involved and enriches the lives of consumers and customers.

Date of Establishment: April 11, 2025
Representative Director, President and Chief Executive Officer
Yoshihiro Hasebe

We have established and maintain a quality management system and continually improve to further strengthen the trust that consumers and customers place in the quality, while contributing to the sustainable enhancement of corporate value.

Product Quality Management

Product Quality Management

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