Product Development Research

To help make everyone’s individuality shine through, we are engaged in skin research and in developing skincare products and services.

We research and develop makeup products that bring “the joy of beauty and the excitement of change” whenever and wherever to individuals worldwide.

We are engaged in hair research and in developing hair care products and services which contribute to Kirei^* by addressing the expectations and concerns people have about hair.

* The Japanese word kirei describes something that is clean, well-ordered, and beautiful all at once.

Through physical and mental health research, we develop products and services which help people become healthier, happier and closer to their ideal selves.

We develop personal health care products and services which enable people to be themselves and lead fulfilling lives, combining their innate potential with healthy lifestyle habits and behaviors.

We conduct research and development involving hygiene products such as diapers and sanitary napkins, so that people of all ages, from babies to seniors, can lead healthy and hygienic lives.

We are engaged in research and product development to maintain the cleanliness of clothing and homes, and to contribute to the enrichment of daily life.

Toward the realization of a sustainable society, we conduct research and development to meet the diverse needs of a wide range of industries, including civil engineering, construction, information materials, pulp and paper, food and pharmaceuticals.