Inspired by a philosophy of “Wastefulness—Mottainai, never today, nor tomorrow.”, we aim to contribute to the realization of a zero waste society by ensuring that used products and product packaging are utilized to the maximum possible extent, if necessary by changing their function.
Compactification of Products
Enhancing product performance and making them more compact reduces the amount of product needed per use, reduces the volume of raw materials, energy consumption, and post-consumer waste.
Designing Eco-Friendly Products
To reduce environmental impact across the product lifecycle, Kao has created its own Design for Environment (DfE) guidelines listing factors that should be taken into account from the design stage in order to create safe, eco-friendly products, and conducts qualitative and quantitative analysis.
Our Philosophy & Action on Plastic Packaging
Overuse of plastic has always been a concern for us and our consumers, because of the potential negative impact on nature. Kao strives to reduce the use of plastics in our product packaging.
Reducing Packaging Materials
We are working to decrease the environmental impacts associated with our packaging materials by adhering to the 4Rs: reduce, replace, reuse, and recycle.
Refills and Replacements
We offer refill packs and the ability to reuse the original plastic containers to help conserve resources and reduce waste.
Looking ahead to 2030, Kao is focused on the SDGs that have been agreed upon and adopted by the international community. As indicators for realizing a sustainable society, the SDGs set forth an integrated approach for improving the economy, society and the environment. Contributions by companies are considered extremely important to achieving the SDGs.
As indicated below, we are working to address the Kao Action topics set in the Kao ESG Commitments and Actions with the aim of achieving the SDGs.