We implement Yoki-Monozokuri in order to create a Kirei life from a consumer and customer perspective. At all stages from raw materials to research and development (R&D), production, distribution and sales, we pursue product safety at a high level from a thorough consumer and customer perspective, and strive to continuously improve the quality of our products, in order to realize a safe and harmonious world for all life.
Quality Management Activities in Product Development, Production, and After Product Launch
Kao quality management activities are implemented at every stage of the product life cycle spanning research, development, production, distribution, sales, and even includes improvements after products have been launched.
Initiatives to Make Good Use Of Consumer Feedback
We conduct company-wide initiatives to utilize the consumer feedback that we receive to provide better products and services.
For Safer Use of Chemicals
We believe in a safe society where people around the world can enjoy the benefits provided by chemicals with peace of mind.
To that end, the risks associated with chemicals should be properly managed. Through its environment, society and governance (ESG) initiatives, Kao wants to take the lead in responsible chemicals management to help actualize such a society.
Basic Policy for Quality Management Activities
Our commitment to Yoki-Monozukuri as expressed in the Kao Way corporate philosophy forms the basis of our quality management activities.
Kao Safety Standards for Household Products
Kao Group sets the safety standards for product development stage. We assess safety of raw materials and products through rigorous evaluation process. We also set the standard of safety management on post-launch products. This is because consumer’s safety is always the highest priority.
Kao Safety Standards for Cosmetic Products
In April 2014, we established new safety standards for Kao Group, which was evolved upon existing Kao’s heritegial safety standards. This new standards further ensures product safety by utilizing the outputs of our broader range of databases, wider usage tests, and more detailed safety inspections.Kao Group continues to comply with safety standards and secure high-level of safety.
Kao Safety Standards for Food Products
Kao Group pursuits researches on health effects of food products. In order to deliver not just safe food products but consumers feel safe when they take our products, we ensure traceability of our products from ingredients level to consumption stage. We strictly control freshness as well as quality of ingredients and manufacturing process.
About Ingredients Contained in Kao’s Products
Safety is always our first priority. With this in mind, we care not only about your health and well-being but also about the environment when developing our products. Here we explain about the ingredients we use in our products which we hope will answer any questions you may have so that you can trust and use our products with peace of mind.
We believe in the importance of creating highly reliable products and disclosing information about products and their ingredients, to help people live a beautiful life inside and out. We strive to collect the most up-to-date information and release currently available information about the ingredients we use, including fragrances.
Animal Testing Policy
See our policy on animal testing.