We will aim to empower all people, at least 1 billion by 2030, to enjoy more beautiful lives –
greater cleanliness, easier aging, better health and confidence in self expression.
Help people to enjoy more beautiful lives through our products, services and communications.
Inspire and enable people to develop better habits for cleanliness, beauty and health through our products, services and communications.
Develop products and services based on our Universal Design Guidelines that are easier for everyone to use.
Create products made with carefully selected ingredients that people everywhere can use with peace of mind.