Making My Everyday More Beautiful

We will aim to empower all people, at least 1 billion by 2030, to enjoy more beautiful lives—greater cleanliness, easier aging, better health and confidence in self expression.

Help people to enjoy more beautiful lives through our products, services and communications.

Inspire and enable people to develop better habits for cleanliness, beauty and health through our products, services and communications.

As part of Kao’s Environmental, Social and Governance “ESG-driven Yoki-Monozukuri” in plan and action, we provide products and services based on our Universal Design Guidelines.

Create products made with carefully selected ingredients that people everywhere can use with peace of mind.