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Making My Everyday More Beautiful

Kao Commitments by 2030

We will aim to empower all people, at least 1 billion by 2030, to enjoy more beautiful lives –
greater cleanliness, easier aging, better health and confidence in self expression.

Kao's Actions

IMPROVED QUALITY OF LIFE

Help people to enjoy more beautiful lives through our products, services and communications.

Kao's approach and activities
(Kao Kirei Lifestyle Plan Progress Report 2021)

HABITS FOR CLEANLINESS, BEAUTY & HEALTH

Inspire and enable people to develop better habits for cleanliness, beauty and health through our products, services and communications.

Kao's approach and activities
(Kao Kirei Lifestyle Plan Progress Report 2021)

UNIVERSAL PRODUCT DESIGN

Develop products and services based on our Universal Design Guidelines that are easier for everyone to use.

Kao's approach and activities
(Kao Kirei Lifestyle Plan Progress Report 2021)

SAFER HEALTHIER PRODUCTS

Create products made with carefully selected ingredients that people everywhere can use with peace of mind.

Kao's approach and activities
(Kao Kirei Lifestyle Plan Progress Report 2021)

About Ingredients Contained in Kao's Products

Sustainability