Purpose Driven Brands

Every Kao brand will have a purpose for existing that improves quality of life and offers solutions to social issues within the communities or societies it touches to realize a Kirei World in which all life lives in harmony.

ESG keyword

  • Brand purpose
  • Changes in consumer awareness
  • Products that make a positive impact on society and the earth
  • Education for the next generation
  • Brand Loyalty

Contributions to the SDGs

Looking ahead to 2030, Kao is focused on the SDGs that have been agreed upon and adopted by the international community. As indicators for realizing a sustainable society, the SDGs set forth an integrated approach for improving the economy, society and the environment. Contributions by companies are considered extremely important to achieving the SDGs.
As indicated below, we are working to address the Kao Action topics set in the Kao ESG Commitments and Actions with the aim of achieving the SDGs.

Corresponding Sustainable Development Goals

SDGs GOAL 3:Good Health and Well-being

SDGs GOAL 4:Quality Education

SDGs GOAL 5:Gender equality

SDGs GOAL 8:Decent work and Economic Growth

SDGs GOAL 10:Reduce Inequalities

SDGs GOAL 12:Responsible Consumption and Production

SDGs GOAL 17:Partnerships for the Goals

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