Kao's time-honored concept of Yoki-Monozukuri fuses easily and naturally with universal design, a concept originally coined by Dr. Ronald L. Mace. Kao Universal Design Guidelines further enhance our abilities to provide products and services that meet the needs of all consumers, fostering loyalty and sustained use.
We strive to deliver "user-friendly products" by focusing on "accessibility," "safety" and "usability".
Easy-to-understand category labels
Detergent which allows people to wash dishes only using one hand
Safety stopper-equipped mold remover
We strive to create products that bring joy to people in their daily lives.
Facial cleanser which makes people enjoyable by using it
By giving due consideration to diversity and diverse relationships as we influence lifestyles, we aim to contribute to the promotion of social inclusion.
Cleaning tools that are easy to use by any ages and abilities.
Consideration to Diversity
The design of products and environments to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design. Universal design products are created based on ease-of-use for everyone, regardless of any potential barrier, including culture, language, nationality, disability, gender, or age.
The concept, proposed by the late Dr. Ronald L. Mace, former director of the Center for Universal Design at North Carolina State University, comprises the following seven principles.
(The Center for Universal Design (1997). The Principles of Universal Design, Version 2.0.
Raleigh, NC: North Carolina State University)