Curél Unveils ‘Moist Barrier Oil Serum’ for Rough, Tight Skin Caused by Extreme Dryness

Since its inception, Curél has been dedicated to dermatological research, with a specific focus on the role of ceramides. The brand remains committed to providing skincare solutions that improve the quality of life for individuals with dry, sensitive skin.

The Japanese market for sensitive skin care products continues to expand, and within this market, Curél is driving growth as the brand ranked No. 1 in sales for 11 consecutive years^*3 . Globally, the sensitive skin cosmetics market is expanding, and is further growing at a rate that exceeds that of the overall skincare market^*4 .

Against this backdrop, in Japan, among those with dry, sensitive skin, approximately 30% suffer specifically from dry skin prone to recurring roughness, tightness, flakiness, and irritation in extremely dry environments such as those created by winter air as well as air conditioning and heating^*5 . Meanwhile, outside Japan, particularly in Europe, the air is extremely dry and temperature fluctuations can be severe. Approximately 50% of people living in this area suffer from dry, sensitive skin^*6 . Skincare habits in Europe also differ from Japan, such as low toner usage rates and high numbers of scrub users. Given this, Europeans often perceive their skin as rough and tight, with a tendency for the skin’s barrier function to become compromised, indicating a strong need for moisturizing care^*7 .

Drawing on years of dermatological research, Curél has developed this oil serum that mimics the natural barrier of human skin^*8 . Combining an oil-based formula with Ceramide Care^*2 technology, it is designed for those whose skin is prone to becoming rough and tight in harsh, dry environments.

Going forward, Curél will continue to take a global perspective while understanding the variety of skin issues caused by different environments and lifestyles, and will strengthen its brand presence by offering products tailored to address the needs of those with dry, sensitive skin.

“Curél Moist Barrier Oil Serum” is an oil serum designed for those with dry, sensitive skin prone to recurring roughness, tightness and irritation caused by harsh, dry conditions such as dry air and air conditioning. Formulated with active ingredients to prevent roughness and irritation, it adheres closely to the skin, replenishing oils essential to the skin and locking in moisture, helping achieve fine skin that is supple, firm and hydrated.

This product features High-Adhesion Ceramide Care^*2 Technology, a first for Curél. This low-viscosity oil, containing fine ceramide functional capsules in oil^*9 , evenly coats the skin and adheres smoothly even to dry, rough skin. With a moisturizing ceramide-functioning ingredient^*10 , the oil serum penetrates throughout the stratum corneum to boost moisture levels.

Kao’s cosmetics business is strengthening its efforts to accelerate global growth through the three business models of “Japan-Origin Model,” “Europe-Origin Model” and “Asia Model,” centered on its Six Focus Brands, including Curél.

As part of the “Japan-Origin Model” business model, Curél is expanding its global presence by leveraging the quality and technology it has cultivated as the No. 1^*1 brand in sales of cosmetics for sensitive skin, as well as the strengths of the Kao Group’s extensive global sales network. In 2025, Curél launched in Germany, France and Canada, and in May 2026, it expanded into the Netherlands and other markets. Curél currently operates in 16 countries and regions. Going forward, Curél will continue to expand its global operations with a focus on Europe, including the Nordic region, to further enhance its brand presence.

I view the further expansion into the global market as both a major challenge and a historic turning point for Curél. Our mission is to make Curél’s sincere approach to dry, sensitive skin recognized and trusted by consumers around the world, while addressing the unique consumer insights, regulatory environments and competitive landscapes of each market.

As Curél expands globally, it will not stop at simply growing market share. Curél is committed to making significant strides toward improving the quality of life for as many people as possible who suffer from dry, sensitive skin.

Japan: From September 5, 2026
A subsequent rollout will follow in Curél markets, including Hong Kong, Taiwan, the United Kingdom, Germany and France.
Note: Product name in Europe is “Curél Double Barrier Repair Oil Serum.”

Kao, a Japan-based manufacturer of cosmetics, personal care and household products, as well as specialty chemicals, creates high-value-added products and services that provide care and enrichment for the life of all people and the planet. Through its brands such as Curél, SENSAI, and MOLTON BROWN cosmetics, Bioré and Jergens skin care products, Oribe hair care products, Attack laundry detergent, and Laurier sanitary products, Kao is part of the everyday lives of people across Asia, the Americas, Europe, the Middle East, and Africa. Combined with its chemical business, which contributes to a wide range of industries, Kao generates about 1,690 billion yen in annual sales. Kao employs about 31,500 people worldwide and has more than 130 years of history in innovation.
Please visit the Kao Group website for additional information.