Global Prestige Brand SENSAI Makes Its Debut in Thailand and Opens a Flagship Store in Indonesia

SENSAI will open its first store in Thailand at CENTRAL Chidlom, one of Thailand’s leading luxury department stores, located in Bangkok. By increasing touchpoints with affluent consumers—SENSAI’s core customer base—the brand will build on the value it has cultivated in Europe to strengthen its presence in the Thai market. Through expanded brand awareness and customer engagement, SENSAI will drive further growth across Asia.

SENSAI has been available in Indonesia since 2025 and will now open a flagship store at Plaza Indonesia, a premier luxury department store in central Jakarta, as its fourth location in Indonesia. Building on the long-established foundation SENSAI has cultivated in Europe as a luxury brand, the flagship store will feature a distinctive SENSAI-inspired design and offer a facial massage treatment performed entirely by hand. At the conclusion of each treatment session, customers will be offered a cup of Sencha green tea, expressing the spirit of ichi-go ichi-e, the Japanese philosophy of treasuring each unique encounter, and conveying gratitude for the shared moment. Through thoughtful consultations and treatments rooted in Japanese aesthetics and the brand’s spirit of “living mindfully in grace,” customers can experience the world of SENSAI.

SENSAI launched in Japan in September 2019 and opened a flagship store in Shanghai, China, in October 2023. Through collaboration across its stores, e-commerce and travel retail businesses in China and Japan, the brand has been strengthening its presence in Asia. With its debut in Thailand and the opening of a flagship store in Indonesia, SENSAI will further strengthen its brand foundation in Asia. Going forward, SENSAI will continue to promote its integrated Asian operations and enhance brand experiences that bring together stores, e-commerce and travel retail, thereby broadening touchpoints with luxury consumers across Asia, expanding its fan base and accelerating its global growth.

Thailand – CENTRAL Chidlom Store
Location: Central Chidlom, 1027, Ploenchit Road, Lumpini, Pathumwan, Bangkok
Business hours: 10:00–22:00
Opening date: July 31, 2026

Indonesia – Flagship Store
Location: Plaza Indonesia, Jl. M.H. Thamrin Kav. 28-30, Jakarta
Business hours: 10:00–22:00
Opening date: Mid-August 2026

Reference: Kao Cosmetics Business: Six Focus Brands for Driving Global Growth

SENSAI is Kao’s prestige skincare brand developed by Kanebo Cosmetics. It has maintained a strong presence in the European luxury market since the 1980s and continues to grow as a high-end skincare brand originating in Japan.
SENSAI has pursued the ideal of “living mindfully in grace” since its inception, with Koishimaru Silk—a rare and precious silk historically cultivated in Japan—at the core of its brand concept. Committed to excellence in craftsmanship and the values of “Made in Japan,” SENSAI continues to refine its formulations guided by the sense and science of Japan.

Kao, a Japan-based manufacturer of cosmetics, personal care and household products, as well as specialty chemicals, creates high-value-added products and services that provide care and enrichment for the life of all people and the planet. Through its brands such as Curél, SENSAI, and MOLTON BROWN cosmetics, Bioré and Jergens skin care products, Oribe hair care products, Attack laundry detergent, and Laurier sanitary products, Kao is part of the everyday lives of people across Asia, the Americas, Europe, the Middle East, and Africa. Combined with its chemical business, which contributes to a wide range of industries, Kao generates about 1,690 billion yen in annual sales. Kao employs about 31,500 people worldwide and has more than 130 years of history in innovation.
Please visit the Kao Group website for additional information.