Kao Corporation released the "Kao Environmental Statement" in 2009, in which the company states its commitment to reduce its environmental impact at every level of business activities, to promote environmental conservation, and to build a sustainable society. In reducing the environmental footprint caused by product packaging, Kao takes the "4R approach," with "reduce" as its base principle and adding "replace," with the objective of switching raw materials to more sustainable choices, to "reuse" and "recycle."
Using the new approach of RecyCreation since 2015, Kao has undertaken research to establish a new resource circulation system for packaging and, together with local communities and partner companies, has started projects to validate its value which are now underway in five locations nationwide. In 2018, Kao established "Our Philosophy and Action on Plastic Packaging," which presents its commitment to efforts like this to reduce plastic resource use. In April 2019, Kao also announced its ESG strategy, called the Kirei Lifestyle Plan.

Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about 1,500 billion yen in annual sales. Kao employs about 33,000 people worldwide and has 130 years of history in innovation. Please visit the Kao Group website for updated information.