Kao Launches Curél Deep Moisture Spray for Entire Body, A New Moisturizing Spray for Dry, Sensitive Skin

Curél is a global skincare brand that provides total care for dry, sensitive skin, from the face and body to the scalp. Since its launch in Japan in 1999, the brand has now become the No.1^*1 skincare brand for sensitive skin. Curél has maintained this status for five consecutive years by offering products specifically developed to cater to the needs of customers suffering from dry, sensitive skin.
A survey conducted by Kao in Japan in 2018 showed that approximately 50% of participants felt their facial skin was sensitive and about 45% felt their body skin was sensitive, indicating an increasing trend. The survey also revealed those with dry, sensitive skin suffered from dryness not only in one specific area, but in multiple areas such as the arms, legs, back, and belly, throughout the day.
Kao will therefore be launching a new face and body moisturizing spray under the Curél brand for those who constantly suffer from dry, sensitive skin throughout the day or all year round. The product provides a moisturizing effect with the convenience of an easy spray application, enabling "anytime, anywhere skincare" for daily use.
Among Curél's wide range of products, this spray is chosen as the flagship product to be speedily rolled out in Asia to accelerate the brand's growth not only domestically, but also worldwide. Kao will increase its overseas sales ratio to approximately 50% of the brand's total sales by 2025.

The Curél Deep Moisture Spray [quasi-drug] is a moisturizing spray that offers Ceramide Care^*2 to those with dry, sensitive skin. It can be used anytime, anywhere, and on any area of body when the skin feels rough or dry. It contains an anti-inflammatory agent (active ingredient) that prevents rough skin. Additionally, new technology that micronizes ceramide functioning ingredients^*3 (moisturizer) was developed and adopted as a new manufacturing method in order to put it in a spray format. Its Micro Moisture formula allows the fine ceramide functioning ingredients^*3 to deeply penetrate the skin (stratum corneum), keeping the skin soft and moisturized with a single spray. The spray application enables easy moisturizing care for every corner of the body, including hard-to-reach areas such as the back and lower back. The product can be used after a bath, on top of makeup, or whenever the skin feels dry during the day. It is gentle enough for children's delicate skin, and is equally effective on men's thicker skin.

Japan: April 11, 2020 (The product will be pre-sold in selected online stores on February 26, 2020.)

Drugstores, mass merchandisers, selected online stores, etc.

Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about 1,500 billion yen in annual sales. Kao employs about 33,000 people worldwide and has 130 years of history in innovation. Please visit the Kao Group website for updated information.