Wash Your Laundry with EMAL and Fix Stretches and Twisting

More and more consumers are saying that they want to keep their favorite clothes in fine condition longer. But every time you wash and wear clothes, they suffer damage such as wrinkles, twisting, and distortion.
Years of research have led to the discovery that damage due to washing is attributable to the untwisting of yarns that make up the detail of fabric. A number these fibers are twisted together into yarn to make them stronger. Even when you bend yarn, it will return to its original shape because of the force (resilience) generated by twisting the fibers. This force decreases with repeating washing.

Focusing on this phenomenon, Kao developed Shape Control technology.
Strengthening fibers increases the resilience of the yarn. However, just strengthening the fibers causes yarn to tangle due to friction and prevents it from returning to its exact original shape. To solve this problem, we have simultaneously strengthened fibers with reinforcing components and made the yarn surface lubricative with lubricating components.
This technology enables you to lessen damage due to washing, as well as reduce wrinkles in shirts and other clothes, just by hanging them to dry after washing because the yarn has been reinforced. In addition, Damage Repair technology, which enhances the resilience of yarn from outside as well as of the fibers inside, now enables you to fix the stretching and twisting of your clothes and bring them back to excellent condition every time you wash them.

With EMAL, you can reduce damage, such as wrinkles, twisting and distortion, to your clothes that has built up through repeated washing and keep them in great condition for longer.