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Our Story

ー The Kao Way and Our Promise ー

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Introducing Kao's corporate philosophy, aspirations, and the meaning behind our logo and the Kao Moon.

The Kao Way (corporate philosophy)

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The "Kao Way" embodies our corporate philosophy, and is the foundation of the business activities of the Kao Group. As our cornerstone, the "Kao Way" provides consistency to Group activities from the formulation of mid- to long-term business plans to each business decision that we make every day. Accordingly, it acts as a guiding principle for all of our members, bringing together the growth of our company and that of our individual members. As such, it is an essential element in making the work we do more rewarding and instilling in us a sense of purpose.

Our Promise

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At Kao, we promise to continue making contributions to realizing a bright future for people throughout the world, and to creating a sustainable world where all life can coexist.

What our logo and the Kao Moon mean to us

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Learn about the thought process behind our logo and the Kao Moon.

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