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Universal Product Design
To stay true to our value of Yoki-Monozukuri*, Kao strives to offer products that are easy for a wider range of customers to understand and use. We aim to help all our customers enjoy Kao products, fostering loyalty and sustained use.
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* We define Yoki-Monozukuri as "a strong commitment by all members to provide products and brands of excellent value for consumer satisfaction."
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Kao Universal Design Guidelines
In an effort to further advance universal design, Kao has established and actively promotes universal design guidelines.
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History of Major Initiatives
Kao's Yoki-Monozukuri is directly connected to the spirit of universal design, with various initiatives underway long before the concept of universal design was fully developed.
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Easy to Use for All - Tactile Marks on Shampoos
Kao was the first company to add tactile markings on shampoos in 1991. Here is a story of how the notches were born and expanded.
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