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Creating new value through beauty care that integrates evidence-based technology with a beauty empowered by emotional and sensory appeal

Cosmetics research at Kao centers on the pursuit of "true beauty" through an ever-deepening understanding of the true nature of biological phenomena and the accumulation of hard evidence from life- and material-science research. From that foundation, we integrate our findings with insights from sensitivity studies that resonate with individual users. Our goal is to incorporate this integrated research into innovative cosmetic products that help consumers worldwide seek out and achieve ever-higher standards of personal beauty.

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