KANEBO Launches a Cream Duo Inspired by Nature’s First Skincare

At the core of this innovation is inspiration drawn from vernix, the creamy, moisture-rich layer that coats the skin of newborns. Often referred to as nature’s first skincare, it plays a crucial role in preventing dryness once the baby is exposed to the outside world. Vernix offers exceptional hydration, acts as a barrier, and offers biological defense for the skin.
To achieve similar benefits, KANEBO developed the TAISHI™ Complex^*1 , a biomimetic ingredient that replicates the vernix’s ability to retain moisture. This complex is now included in both of the new products.

KANEBO CREAM IN DAY II
This day cream provides protection against UV rays and dryness, leaving the skin with a soft, glowing appearance and enhanced firmness. Featuring Niacinamide and Licorice Derivative, it addresses healthy, smooth skin without roughness or redness. TAISHI™ Complex helps protect the skin from dryness. The All-Day Shield creates an elastic veil that provides long-lasting moisture retention and prevents makeup smudging due to dryness or oiliness throughout the day.

The launch of the new cream duo represents a significant milestone in the company’s global strategy. The goal is to establish this cream as a signature product that becomes synonymous with the KANEBO brand.

Recognizing Thailand as a strategically important market, KANEBO plans to appoint Thai celebrities as ambassadors to enhance brand awareness and effectively communicate the unique appeal of its products, which redefine conventional beauty standards. Additionally, a special event is scheduled at PARC PARAGON, a prominent landmark in central Bangkok. During this event, guests will have the opportunity to experience the new cream duo firsthand. Influencers from Hong Kong, Malaysia, Indonesia, the Philippines, and Myanmar, where KANEBO products are available, will also be in attendance. Through this initiative, KANEBO aims to extend the reach and appeal of its new cream duo across the Asian region.
Moving forward, KANEBO will continue to deepen its understanding of its brand purpose: “Delivering hope, not just beauty.” and further enhance its presence as a global brand.

Japan: From September 5, 2025 (Department stores, cosmetic retail, online shops)
Asia: Will roll out sequentially across KANEBO markets in Asia, as well as through travel retail and cross-border e-commerce platforms.

KANEBO is an internationally renowned prestige skincare and makeup brand, and it is one of the key pillars of the Kao Group’s global beauty portfolio. The brand promotes the purpose of “Delivering hope, not just beauty.” KANEBO is dedicated to creating products that unleash the potential within each individual, with the goal of inspiring hope and offering a brighter future.

Kao, a Japan-based manufacturer of personal care and household products, cosmetics, and specialty chemicals creates high-value-added products and services that provide care and enrichment for the life of all people and the planet. Through its brands such as Attack laundry detergent, Bioré and Jergens skin care products, Laurier sanitary products, Curél, SENSAI, and MOLTON BROWN cosmetics, and Oribe hair care products, Kao is part of the everyday lives of people across Asia, the Americas, Europe, the Middle East, and Africa. Combined with its chemical business, which contributes to a wide range of industries, Kao generates about 1,630 billion yen in annual sales. Kao employs about 32,600 people worldwide and has more than 130 years of history in innovation. As an enterprise that provides products people use on a daily basis, the Kao Group takes responsibility to actively reduce the environmental footprint of its products throughout the product lifecycle. This is laid out in Kao’s ESG strategy, the Kirei Lifestyle Plan, which launched in 2019.
Please visit the Kao Group website for additional information.