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Kao Receives "Nadeshiko Brand" Designation as an Enterprise that Encourages Women's Success in the Workplace

Kao Corporation was granted "Nadeshiko Brand" designation by the Ministry of Economy, Trade and Industry of Japan (METI) and the Tokyo Stock Exchange (TSE). This designation recognizes outstanding listed companies that encourage women to play active roles in the workplace.

The Japanese government has set measures to promote women's success in the workplace as a core growth strategy. To accelerate the initiatives, METI and TSE jointly select and publicize listed enterprises that are exceptional in providing women with opportunities for success in the workplace, including developing work environments in which women are able to further their careers, and grant them the "Nadeshiko Brand" designation.


Outline of Kao's activities

Based on the recognition that the dynamism generated by diversity supports business development, Kao promotes Diversity & Inclusion to realize an organization in which each individual's diverse skills, experiences, personality, and values are mutually accepted and mobilized to enhance the company's collective strength. Kao, as a group, has been working to build rewarding workplaces, where each employee can leverage his or her full potential, by fostering an understanding of diversity and an attitude of mutual respect.

The selection of Kao to receive the "Nadeshiko Brand" designation was based on comprehensive evaluation of both Kao's Diversity & Inclusion measures and the company's financial performance, etc.

The Kao Group established its ESG Strategy, the Kirei Lifestyle Plan, in April 2019. One of its priority actions is achieving "inclusive and diverse workplaces". Kao will continue striving to draw out the unlimited potential of every one of its employees and mobilize this dynamism for the maximum benefit of its organization. In addition, Kao is committed to implementing its unique ESG activities on a global level for the wholehearted satisfaction and enrichment of the lives of people worldwide and to contribute to a sustainable society.

About Kao

Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about 1,500 billion yen in annual sales. Kao employs about 33,000 people worldwide and has 130 years of history in innovation. Please visit the Kao Group website for updated information.

Media inquiries should be directed to:

Corporate Communications
Kao Corporation

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