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2018/09/03

  • News Release
  • Business / Finance

SOFINA iP Base Essence Launched in China

Kao Corporation released SOFINA iP Base Essence in China on September 1, 2018.
SOFINA iP is one of Kao Group's 11 strategic global cosmetic brands (G11). Leveraging unique approaches and technologies derived from the company's breadth of scientific research, the brands will be promoted for further growth in domestic and global markets.

Background and purpose of the initiative

SOFINA iP Base Essence, a skincare line released in November 2015, is backed by Kao's wide-ranging scientific research. Its technology uses carbon dioxide gas as a propellant to turn beauty essence into an intense, creamy foam. This new category offers a beauty essence to be used as the first skincare step after facial cleansing. Released in Taiwan and Hong Kong in 2017 and in Singapore in spring 2018, SOFINA iP has proven popular in all markets and its high repeat purchase rate is pushing up SOFINA sales. Kao is now aiming to capture new users in China by proposing SOFINA's unique skincare step (the 3-step program of base essence, lotion, and emulsion).

◆Country of release◆
China

◆Date of release◆
September 1, 2018

◆Major sales outlets◆
Department stores, drugstores, EC, other

<Reference>
In May 2018, the Kao Group created the New Global Portfolio as a pillar of its new growth strategy within the Kao Group Cosmetics Business by selecting 11 global strategy brands (G11) from its five cosmetic business entities Kanebo Cosmetics, SOFINA, Curél, e'quipe LTD., and MOLTON BROWN. The G11 will be refined by highlighting the scientifically proven benefits of the products in combination with distinct beauty-enhancing qualities empowered by emotional and sensory appeal to further accelerate their growth in Europe and Asia, including Japan.

Media inquiries should be directed to:

Corporate Communications
Kao Corporation

+81-3-3660-7043
FAX
+81-3-3660-7044
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