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Make Up

We research and develop makeup products that bring “the joy of beauty and the excitement of change” whenever and wherever to individuals worldwide.

Technology for Keeping Makeup Beautiful
Application of an Amphiphilic Polymer Network Gel to a Liquid Foundation
Technology for Obscuring Wrinkles Instantly – Technology for Reducing the Visibility of Nasolabial Lines Using a Highly Shrinkable Polymer
Kirei Skin AI, Kao’s Unique Skin Evaluation AI Technology that Has Learned Human Sensibility – It Can Sense and See a Diverse Range of Makeup Finishes
Changes in Face Impressions Brought About by Makeup – Application of Optical Illusions in Makeup
Fact-finding Studies to Discover More About the Lips – Changes in Lip Color and Shape with Aging

Product Development Research

Product Development Research

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