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- Sustainability
2020/08/03
Molton Brown Starts Refillable Program
Sustainability is an integral element of Molton Brown's heritage and as part of their dedicated efforts to protect our planet, the brand is now introducing a new refillable program, with the launch of a reusable glass bottle and Hand Refill collection.
A plastic-free alternative that is both long-lasting and elegant, the new 200ml glass pump bottle has the same design as the Molton Brown Fine Liquid Hand Wash bottle. With the recognizable, bespoke Boston Round shape and iconic lens, the logo is printed with high-luster silver ink for a more refined finish. It is crafted from thick-cut glass, which is not only 100% recyclable, but has a durable, weighted base, for a beautiful feel that can be cherished forever.
The glass bottle can be replenished time and time again with the new 600ml Hand Refills, which will be available in these iconic, bestselling fragrances: Orange & Bergamot, Delicious Rhubarb & Rose and Coastal Cypress & Sea Fennel. The refills reduce single-use plastic and waste as 80% less plastic is required to make one pouch compared to two of the standard 300ml bottles. As Molton Brown's sustainable commitments grow, the refillable program will evolve to include more fragrances and categories.
"Our refillable program is part of our ever-evolving sustainability journey", says Beatrice Descorps, Global Vice President Marketing, Molton Brown. "As we replenish and reuse, we're gradually reducing our plastic consumption and waste, whilst nurturing our natural resources."
The new refillable glass bottle and Hand Refill collection will be available in-store and online on Monday, 10th August 2020 in Europe and Americas.
About Molton Brown
Molton Brown is an iconic British luxury lifestyle brand that gloriously holds a Royal Warrant for the supply of toiletries by appointment to Her Majesty, the Queen. The upscale brand offers a wide range of high-quality lifestyle products, including bath and shower gels, hand washes, hair care products, with a focus on bold fragrances and stylish packaging. Since its inception in 1971 the brand has been committed to "Made in England* ," expertly blending rare and exotic plant ingredients sourced around the world in almost all of its products.
Currently operating in more than 70 countries and areas worldwide, primarily in Europe, Molton Brown products are often found as amenities in luxurious hotels and airlines across the world. In 2005, the brand became a member of the Kao Group.
Currently, the Kao Group is actively promoting the "creation of strong brands" through initiatives based on the New Global Portfolio of the Cosmetics Business, which was formulated in May 2018. As part of the New Global Portfolio, Molton Brown is one of the "G11" prestige global brands, and with the launch of this high-end fragrance collection last year, they aim to establish brand recognition for Molton Brown as a fine fragrance house and further expand our business operations in Asia. It is also engaged in integrating ESG into the business.
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* Certain hair care products and hotel amenities are not made in England.