On July 12, 2017, Kao Corporation became a partner of Bluenumber*1 , which is an initiative to establish traceability in the agricultural supply chain on a global basis, through TraceBlue of Japan*2 .
Bluenumber provides a unique identifier delivered over mobile phone and the Internet to every supply chain actor (farmers, producers, logistics operators, and consumers) to self-declare who they are, where they are, what they produce, and what services they offer. The information is maintained in an independent, neutral registry and shared on a global map. The registry of unique IDs promotes information disclosure by individuals and organizations, which enhances the potential for greater sustainability performance.
Kao uses derivatives made from palm oil and palm kernel oil, which are produced mainly in Malaysia and Indonesia, as raw materials for consumer and chemical products. Kao aims to ensure that these oils are sustainable and traceable back to the farm, as set out in the Guidelines for Sustainable Procurement of Raw Materials*3 .
Kao expects Bluenumber to be a tool for initiatives to realize traceability back to farms.