Product Quality Management

Based on Kao’s Yoki-Monozukuri values of creating products and services to enrich the lives of our consumers and customers from their perspective, we pursue quality by placing the utmost priority on safety.

Kao Group sets the safety standards for product development stage. We assess safety of raw materials and products through rigorous evaluation process. We also set the standard of safety management on post-launch products. This is because consumer’s safety is always the highest priority.

In April 2014, we established new safety standards for Kao Group, which was evolved upon existing Kao’s heritegial safety standards. This new standards further ensures product safety by utilizing the outputs of our broader range of databases, wider usage tests, and more detailed safety inspections.Kao Group continues to comply with safety standards and secure high-level of safety.

Kao Group pursuits researches on health effects of food products. In order to deliver not just safe food products but consumers feel safe when they take our products, we ensure traceability of our products from ingredients level to consumption stage. We strictly control freshness as well as quality of ingredients and manufacturing process.

Safety is always our first priority. With this in mind, we care not only about your health and well-being but also about the environment when developing our products. Here we explain about the ingredients we use in our products which we hope will answer any questions you may have so that you can trust and use our products with peace of mind. 

We believe in the importance of creating highly reliable products and disclosing information about products and their ingredients, to help people live a beautiful life inside and out. We strive to collect the most up-to-date information and release currently available information about the ingredients we use, including fragrances.

See our policy on animal testing.