Cookies Policy / Use of the cookie information by 3rd party service providers

Cookies Policy

A cookie is a small text file that the website sends to your device for the purpose of keeping records. It identifies your device, typically your web browser, but it cannot identify you as an individual.

Cookies necessary for a personalized user experience remember your preferences (e.g. language used) as well as your activities (e.g. login status, items in cart, etc.) on our website, while other cookies provide enhanced functionality, gather analytical data to improve performance, enable us or our Adtech partners to deliver personalized advertisements by tracking you across the internet, or enable sharing via social media.

You can choose whether to allow us or third-parties (our Adtech and social media partners) to set cookies which are not strictly necessary for the functioning of the website via the cookie banner and settings provided on the individual websites (available where legally required).

Use of the cookie information by 3rd party service providers

In order to analyze user access and optimize advertising distribution, Kao group companies worldwide (collectively the "Kao Group") acquire statistical website usage information through cookies and/or web beacons operated by 3rd party service providers*1 and also distribute advertising via 3rd party service providers on their websites. The cookie information used for access analysis or advertising distribution by 3rd party service providers will not be used to distinguish an individual. The Kao Group in conjunction with 3rd party service providers uses a combination of 1st party cookies (e.g. Google Analytics Cookie) and 3rd party cookies (e.g. DoubleClick Cookie) to optimize advertising content and distribution of advertising (e.g. retargeting advertising and behavior targeting advertising) based on the user's previous access to the Kao Group websites or other websites.

  • * 1 The Kao Group engages the following 3rd party service providers for web access analysis and advertising distribution:
    For details of cookie information use by 3rd party service providers, please visit their websites linked below. If you wish to disable cookies (opt-out), please access the opt-out pages of each 3rd party service provider described below and follow the steps to disable cookies. Please note that disabling cookies (opting-out) may restrict use of some services.

Service for optimization of advertising distribution

FreakOut, Inc. (Japanese language only):

Google Inc.:

Yahoo Japan Corporation (Japanese language only):

Yahoo! Contents Discovery of Yahoo Japan Corporation (Japanese language only):

Facebook, Inc.:

D.A.Consortium Inc.:

Outbrain Inc.

Service for website access analysis

Google Analytics:

Yahoo! Access Analysis (Japanese language only):

Adobe Marketing Cloud:

List of opt-out pages

Opt-out page for Google Inc.:

Opt-out page for Yahoo Japan Corporation (Japanese language only):

Opt-out page for Yahoo! Contents Discovery of Yahoo Japan Corporation (Japanese language only):

Opt-out page for FreakOut, Inc. (Japanese language only):

Opt-out page for Facebook, Inc.:

Opt-out page for D.A.Consortium Inc. (Japanese language only):

Opt-out page for Adobe Systems Inc.:

Opt-out page for Outbrain Inc.:

Service for using the social login integration form

UNIVA Gyro-n Limited (Japanese language only):

Use of Google Analytics

The Kao Group uses Google Analytics on its websites to collect information for marketing and promotion, conduct statistical analysis of website usage, perform maintenance and management, and solve problems. Even though Google Analytics collects user information via cookies, information that can be used to identify an individual is not collected. User information collected by Google Analytics via cookies is managed by Google in accordance with Google's privacy policy.
If you would like to refuse to have your information collected by Google Analytics on the Kao Group websites, you can prevent the collection of such information by enabling the Google Analytics Opt-out Add-on on the following Google page.

Google Analytics Opt-out Add-on

For more details on the information collected by Google Analytics and Google's privacy policy, please visit the following Google websites. Please note that the Kao Group is not responsible for any damages resulting from the use of Google Analytics.

Google Analytics Terms of Services

Google Policy and Terms

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