Global Prestige Brand SENSAI Expands in Asia with Its First Store in Indonesia

SENSAI’s introduction to Indonesia is well-suited to the country’s established skincare routines. Yoshiko SAKURAI, the SENSAI brand manager noted:
“Indonesia has a strong affinity for Japanese skincare culture, which includes a well-known practice of double cleansing, double moisturizing, and UV protection. This aligns perfectly with SENSAI’s skincare ritual, Saho. We believe that introducing SENSAI in Indonesia will help to expand our fanbase among affluent consumers across Asia.”

Located in Jakarta’s prestigious Senayan district, known for its luxury hotels and high-end shopping, Plaza Senayan is one of the city’s most exclusive department stores. The store details are as follows:

SENSAI has established itself as a Japanese luxury brand, primarily in Europe, and is now available in over 40 countries worldwide. Building on its over four decades in Europe, the brand began its expansion into Asia in 2019 with its launch in Japan. Following the opening of its flagship store in Shanghai, China, in 2023, SENSAI is now making its debut in Indonesia. This marks another significant step in strengthening its presence across Asia and accelerating its global expansion.
As a part of its med-term management plan, Kao has positioned SENSAI as one of its key global growth brands within its Cosmetics Business. Alongside Molton Brown and Curél, SENSAI is a strategic frontrunner in Kao’s “Global Sharp Top” initiative, with continued investment to drive its international expansion.

Kao, a Japan-based manufacturer of personal care and household products, cosmetics, and specialty chemicals creates high-value-added products and services that provide care and enrichment for the life of all people and the planet. Through its brands such as Attack laundry detergent, Bioré and Jergens skin care products, Laurier sanitary products, Curél, SENSAI, and MOLTON BROWN cosmetics, and Oribe hair care products, Kao is part of the everyday lives of people across Asia, the Americas, Europe, the Middle East, and Africa. Combined with its chemical business, which contributes to a wide range of industries, Kao generates about 1,530 billion yen in annual sales. Kao employs about 34,300 people worldwide and has more than 130 years of history in innovation. As an enterprise that provides products people use on a daily basis, the Kao Group takes responsibility to actively reduce the environmental footprint of its products throughout the product lifecycle. This is laid out in Kao’s ESG strategy, the Kirei Lifestyle Plan, which launched in 2019.
Please visit the Kao Group website for additional information.