Kao to Participate in a Recycling Field Test for Building a Used Packaging Collection Platform by the Japan Association of Chain Drug Stores

Kao Corporation is participating in a recycling field test for building a used packaging collection platform conducted by a promotional council comprising member companies of the Japan Association of Chain Drug Stores and manufacturers of key household products. The field test plans to collect used packaging at 30 drug stores in Yokohama City over about six months beginning June 30.

This recycling field test is designed to identify technical problems and other issues in collection operations and creation of recycled products after collection, aimed at building a collection platform for used packaging. The project will also serve to build awareness for the SDGs and a circular economy as well as to create the social expectation for recycling household products together with consumers.

In April 2019, the Kao Group established its ESG strategy, the Kirei Lifestyle Plan. In 2021, Kao launched its Mid-term Plan 2025 (K25), which declares "Protecting Future Lives, Sustainability as the Only Path" as its vision. The recycling field test contributes to the key leadership action theme of "Zero Waste" in the Kirei Lifestyle Plan. Kao will continue to integrate its ESG strategy into its management practices and develop its business. It will also aim to provide better products and services for consumers and society while working toward its purpose, "To Realize a Kirei World in Which All Life Lives in Harmony."