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2021/02/17

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  • Products

SOFINA iP Releases INTERLINK SERUM Pore Refining Moisture
A Serum to Condition the Skin to a Clear, Moist Texture while Concealing Pores–for Modern Women with Busy Lives

On February 13, 2021, Kao Corporation (Yoshihiro Hasebe, President) will be releasing SOFINA iP INTERLINK SERUM Pore Refining Moisture, a serum that conditions the skin to a clear moist texture while concealing pores. The formulation is ideal for women concerned about visible pores on the nose and cheeks. A single item will be released in two editions, with no recommended retail price.

Leading up to the release

The SOFINA iP brand was developed for women living busy lives. The core SOFINA iP users are women in their thirties and forties who are drawn to two brand features: complete skincare with just two serums based on the "Double Serum System"*1 and the digital skincare consulting service "Hada id" offered on LINE, the Japanese messaging app. BASE CARE SERUM, the mainstay product in the SOFINA iP lineup, has outsold every other serum on the market for four years in a row.*2
According to a Kao survey on skin concerns conducted in 2019, two out of five of the women in the SOFINA iP target segment –thirty- and forty-something women who lead modern, time-pressed lives– are concerned about visible pores. Surprisingly, visible pores are a more pressing concern for these women than dry skin or a lack of firmness. INTERLINK SERUM, a serum that conditions the skin to a clear, moist texture while concealing pores, answers the needs of women concerned about pores on cheeks and nose.
The release will expand the INTERLINK SERUM lineup of SOFINA iP to six different formulations, each delivering a targeted effect for different skin types and concerns. The lineup supports busy women who want to maintain consistently beautiful skin beauty by providing effective and efficient beauty care.

  • * 1 Skincare using two SOFINA iP serums, BASE CARE SERUM and INTERLINK SERUM.
  • * 2 According to an Intage SRI survey based on the total sales value and number of serum items sold per brand between October 2016 and September 2020 (excluding whiteners and fine line improvers).

Product features

SOFINA iP INTERLINK SERUM Pore Refining Moisture, is a non-sticky serum that conditions the skin to a clear, moist texture while concealing pores. The serum is formulated by the "Pore Microcapsule Method," a technique to deliver concentrated moisturizing beauty ingredients in pore-sized microcapsules to the deepest layer of the stratum corneum. The deep-layer, nourishing treatment provides an ideal balance between moisture and oil in the skin.

Product description

No recommended retail prices

Product name and volume Features
SOFINA iP
INTERLINK SERUM
Pore Refining Moisture

Main item: 55g
Refill: 55g
・ A serum for maintaining skin beauty, in custom-selected formulation to treat any
skin concern. The beauty ingredients*3 are rapidly delivered and locked into the skin,
conditioning the skin to a texture free from visible pores on the cheeks or nose.
・ Formulated by the "Pore Microcapsule Method" to establish a perfect balance
between moisture and oil. Pore-sized microcapsules deliver concentrated
moisturizing beauty ingredients to the deepest layer of the stratum corneum.
・ Contains iP Complex RN, a moisturizing ingredient complex consisting of
Hydroxyundecanoic Acid, Phellodendron Amurense Bark Extract, and Glycerin.
・ Based on "Interlink Formula" combining beauty lotion and emulsion functions.
・ Formulated for acne-prone skin.
・ Lightly textured to blend effortlessly with the skin.
  • * 3 Amidinoproline, Diglycol Guanidine Succinate, Cetyl-PG Hydroxyethyl Palmitamide

Existing INTERLINK SERUM formulations

Lifting Moisture With repeated facial expressions, fine lines and wrinkles appear more obvious
– restores elasticity, firmness and moisture to skin.
Brightening Moisture The soft gel spreads evenly on dry, rough and dull skin – restores radiance
and translucency in skin.
Enriching Moisture Bonds to skin and provides extended prevention of dry skin with a protective
barrier, resulting in long-lasting moisturizer, supple skin.
Softening Moisture Rich gel-based serum designed for users prone to dry, rough skin, resulting in
supple, smooth and silky skin.
Replenishing Moisture Unique 'inner pack' technology provides a film which locks in moisture,
resulting in crystal clear, moisturized skin.

Date of release

February 13, 2021 in Japan.
Scheduled for stepwise release by Kao Taiwan, Kao Hong Kong, Kao Singapore, and Kao China from spring 2021 onwards.

Main outlets

Drugstores, general merchandise stores, and some online shops

About Kao

Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries, and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about 1,400 billion yen in annual sales. Kao employs about 33,000 people worldwide and has 130 years of history in innovation. Please visit the Kao Group website for updated information.

Media inquiries should be directed to:

Corporate Strategy
Kao Corporation

+81-3-3660-7043
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