On February 28, 2022 Kao Corporation and NTT DOCOMO, INC. agreed to a collaboration using both companies' platforms with the goal of proposing optimal healthcare solutions for individual customers.
With the coming era of 100-year lifespans, extending healthy life expectancy—in part so that people can live long, healthy, fulfilling lives—has become a major social issue. The state of customers' health differs by age, gender, living conditions and other factors, and effective healthcare solutions also vary widely from person to person.
This collaboration envisions combining Kao's Virtual Human Body Generative Model*1 , newly developed with the cooperation of Preferred Networks, Inc., and DOCOMO's "d Healthcare®"*2 and digital technologies, etc. with the goal of creating optimal healthcare solutions for each individual customer by estimating the state of the customer's health.
DOCOMO has been working to advance efforts to estimate a variety of disease risks and health conditions using AI technology. With the consent of the customer, a portion of the customer's data recorded daily in d Healthcare, DOCOMO's health management and promotion application for smartphones, will be entered into Kao's Virtual Human Body Generative Model, enabling the estimation of more than 1,600 data items related to health and lifestyle*3 .
Based on the estimated data, and by linking DOCOMO's d Healthcare and other services, Kao and DOCOMO will provide advice on health-related behavior as well as life care-related products and services tailored to each individual. The goal is a society which allows customers to feel even healthier.
|Kao||･Provide Virtual Human Body Generative Model
･Provide life care-related products and services
|DOCOMO||･Provide healthcare services
･Provide AI-based estimation technology
Going forward, Kao and DOCOMO will consider future collaboration as mutual partners in Kao's digital life platform*4 business and DOCOMO's healthcare platform business.
|Representative||Yoshihiro Hasebe, Representative Director, President and Chief Executive Officer|
|Address||1-14-10 Nihonbashi Kayabacho, Chuo-ku, Tokyo, Japan|
|Established||May 21, 1940 (founded June 19, 1887)|
|No. of employees (consolidated)||33,507 (as of December 31, 2021)|
|Business description||Consumer products businesses, including Hygiene & Living Care, Health & Beauty Care,
Life Care, and Cosmetics, and the Chemical business to meet the needs of industry
|Representative||Motoyuki Ii, President and Chief Executive Officer|
|Address||Sanno Park Tower, 2-11-1 Nagatacho, Chiyoda-ku, Tokyo, Japan|
|Start of business||July 1, 1992|
|No. of employees (consolidated)||28,113 (as of March 31, 2021)|
|Business description||- Communications business
- Smart life business
- Other businesses