Application of an Amphiphilic Polymer Network Gel to a Liquid Foundation

Foundations are items essential for everyday makeup to conceal color unevenness of the skin and create beautiful skin.
However, the thicker the application of foundation to cover color unevenness of the skin, the further from the texture of bare skin the finish becomes and the less natural it looks. Therefore, it has previously been difficult to cover the skin sufficiently and make a naturally lustrous and non-chalky finish at the same time.

To solve this long-standing problem, Kao has developed a liquid foundation that makes the most of the skin’s natural color and texture, and it beautifully covers the skin at the same time. This is achieved by applying an amphiphilic polymer (polymer containing both water-attracting and water-repelling components) made of unique materials that has an affinity for oil, water, and skin.
The amphiphilic polymer network gel in which a color oil (an oil agent in which a powder pigment is highly dispersed) is wrapped adheres evenly to the skin, creating smooth and wet-looking luster and developing a bright color.