Research on the Nature of Human Beings Based on Brain Science and Behavioral Science

Emotions welling up in various life situations are affected by not only various kinds of sensory information such as visual, tactile, and olfactory information but also the environment or conditions at that time, individual characteristics, past experience and other such things. Mental states caused by worries or troubles we face in daily life affect the body, and physical states caused by health conditions affect the mind.

In order to provide products and services based on research on the nature of human beings, Kao promotes research using questionnaires, interviews, and other hearings and psychological and physiological measurements.
To understand the relationships between human emotions or mental states and the body in detail, we have adopted brain science approaches. This includes introducing MRI (Magnetic Resonance Imaging) and other equipment to measure brain activity, and combining data on brain activity obtained by using the equipment with data from hearings and psychological and physiological data to explore delicate mental conditions and the relationship between the mind and the body.
We are also researching stress care by taking advantage of unconscious behavior or habitual ways of thinking, based on knowledge about behavioral science including cognitive behavioral therapy and coaching.

Through research on the nature of human beings based on psychology, physiology, brain science, and behavioral science, Kao will keep developing products and services that give you peace of mind.