Strategic Approach 1
The Sustainable Development Goals (SDGs) are an international framework of goals and targets to create a sustainable and better world by 2030. The goals and targets are wide-ranging, interconnected, and complex, and they cannot be solved if the focus is on only one target.
Working together with our partners, we aim to help solve multiple issues simultaneously by understanding the relevance among targets and designing the appropriate business model.
One example of this business model involves building highly durable roads using an asphalt modifier made from waste PET. We are working with partners worldwide to develop businesses which can simultaneously solve the issues of everyday waste, the energy required to maintain roads, marine plastic waste, infrastructure in developing countries, and the safety of automated driving.