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CEO Message

Toward a Global Presence

The Kao Group has made the Kao Way, the Group's corporate philosophy, the foundation of all of its corporate activities. Our mission is to strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of the world.

Since our foundation in 1887, we have delivered products to people worldwide through both our Consumer Products Business, which contributes to cleanliness, beauty, and well-being in everyday life, and through our Chemical Business, which contributes to the growth of a variety of industries.

Recently, changes have been accelerating as consumer needs have diversified, digital technology has advanced, and a preference for ethical consumption has spread. While responding to these major developments, it is key that we put into practice the slogan of the Kao Group's Mid-Term Plan 2020 (K20): "Transforming Ourselves to Drive Change."

Going forward, we need to transform ourselves through new endeavors. It will be increasingly important to offer personalized products and services, and to apply advanced technologies like AI, IoT, and robotics. We must also intensify our ESG* activities, which are aligned with the United Nations' Sustainable Development Goals. We hope that these activities will deepen bonds among people, bonds between people and their communities, and bonds between people and the earth, to help create a brighter future for all.

We at the Kao Group are earnestly and sincerely undertaking activities that benefit society, and we are united in our efforts to achieve sustainable growth.

  • * ESG: Environmental, Social, Governance

April 2019

Michitaka Sawada

Michitaka Sawada
President and Chief Executive Officer
Kao Corporation

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