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Mid-term Plan

To enhance corporate value, Kao Group has formulated objectives to be achieved by 2030, and established the Kao Group Mid-term Plan 2020 (K20) targeting the four years from FY2017 to FY2020.

K20 is an important milestone toward achieving our vision by 2030, and we will further accelerate efforts to achieve a global presence by 2030.

To realize our medium-to-long term vision, Kao must create unprecedented change by resolving social issues and expanding its value creation domains.

Under our corporate message of "Enriching lives, in harmony with nature", in addition to continuing to improve our financial performance, we will be more proactive in providing unique value to enrich people's lives. We will also accelerate our initiatives aimed at resolving social issues related to the environment, health, aging and hygiene.

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