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Yoshihiro Hasebe

As of March 25, 2022

Director

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Representative Director, President and Chief Executive Officer

Yoshihiro Hasebe

Profile

Apr. 1990 Joined Kao Corporation
Mar. 2011 Vice President, Research and Development –
Beauty Research – Hair Beauty Research
Jan. 2014 Vice President, Research and Development –
Core Technology;
Vice President, Research and Development –
Eco-Innovation Research
Mar. 2014 Executive Officer
Mar. 2015 Senior Vice President, Research and Development, Global
Jan. 2016 Managing Executive Officer
Mar. 2016 Director, Managing Executive Officer
Jan. 2018 Director, Senior Managing Executive Officer
Apr. 2018 Senior Vice President, Strategic Innovative Technology, Global
Jan. 2019 Responsible for Compliance
Mar. 2019 Representative Director, Senior Managing Executive Officer
Jan. 2021 Representative Director, President and Chief Executive Officer;
Responsible for Human Capital Development (current)

Reasons for the appointment

Over many years, Mr. Hasebe has been involved in R&D activities, which is the driving force behind "Yoki-Monozukuri,"* the provision of innovative products that contribute to creating a world where all life can coexist and flourish. He has also taken leadership in carrying out strategic digital transformation in his role as Senior Vice President, Strategic Innovative Technology, Global. In 2020, he led the development of the new Kao Group Mid-Term Plan "K25," and in January 2021, he was appointed as Representative Director, President and Chief Executive Officer. In line with Kao's aim to be a company that "saves future lives," he is strongly promoting the building of businesses that go beyond extensions of conventional businesses and the enhancement of operational productivity using digital technology. The Company has determined that Mr. Hasebe will be able to contribute to further enhancing the corporate value of the Kao Group by using his leadership as well as his experience and expertise in the planning and deliberation of management strategies, etc. at the Board of Directors and supervision of execution, and for this reason appoints him as a Director.

  • * In Japanese, "yoki" means good or excellent, and "monozukuri" means making or craftsmanship. For us, Yoki-Monozukuri means an excellent creation process that is good for everyone involved and enriches the lives of consumers and customers.
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