Kao Salon Division, home to the Goldwell, KMS and Oribe brands, has announced Dr. Elmar Mussenbrock as Director, Sustainability & Portfolio.
Kao´s Environmental, Social and Governance (ESG) strategy has been developed and designed to serve consumers’ needs and their desire to live sustainable lifestyles that contribute to a sustainable world. The commitments and actions that contribute to that lifestyle are encompassed in the Kirei Lifestyle Plan, with which Kao strives to create a long-lasting impact on society. Kao Salon Division is committed to doing its part to bring this message and plan to salons, stylists and their clients.
“We are very excited to further strengthen Sustainability as part of the Kao Salon Division DNA and build rapidly on our solid foundation of efforts to date. Elmar’s extensive knowledge of the salon industry and his passion for innovation and Sustainability will help us continue to make an ever-increasing positive difference in the lives of salons, stylists and their clients”, says Cory Couts, Global President, Kao Salon Division.
In his new role, Dr. Mussenbrock will be the internal expert and external voice for Kao Salon Division in the field of Sustainability and ESG, working in close cooperation with Kao’s ESG Division in Tokyo and the various ESG teams around the world. Dr. Mussenbrock has over 25 years of experience in the beauty industry and joined Kao Salon Division in 2006. During this time, he has led trend and innovation identification and contributed greatly to the company’s current Sustainability efforts.