We like to think of R&D as the heartbeat of the business. Kao was founded on a technical innovation over 130 years ago, so unsurprisingly innovation remains at the heart of what we do. Our many success stories start with our commitment to embrace the new, to be curious, to always ask ‘Why’ and to collaborate with teams within the business and with associated universities, experts and business partners around the world.
As with all business functions at Kao, the R&D philosophy is based on the Kao Way. For us innovation starts with the consumer. This is what we mean by the Japanese word Genba: understanding the consumer’s world first hand to truly discover their unmet needs and address them with our innovations. In order to do so we apply the principle of Yoki-Monozukuri: we challenge the status-quo and we’re always trying to do things better. With a deep understanding of our consumers, utilising technology, expertise and pure inventiveness, the R&D team create products that have a positive impact on the lives of our customers and consumers.
A truly global function – Map of Kao R&D locations.