Innovation is a way of thinking. Our openness to new ideas has advanced our business since the days of our founder. Whether it is steady improvements, breakthrough technologies, or new ways of doing business and communicating the uniqueness of what we offer, we are committed to growth and change. Here are some of our recent innovation stories – from more sustainable packaging to smart solutions for better handling, from new hair colors that you have never seen before to hair care that goes beyond our stylists' expectations.