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Bettina Schupp_VP Brand Development

Kao Salon Division announces key appointment in Global Leadership Team

Kao Salon Division, home to the Goldwell, KMS and Oribe brands, has recently announced a key appointment to the Kao Salon Division Executive Salon Leadership Team.

Bettina Schupp will assume the role of Vice President, Brand Development, succeeding Stephan Becker, who was recently appointed General Manager, DACH. Schupp joined Kao in 1991 as a researcher and has since held many positions of increasing responsibility within Kao´s European Research Laboratories in Darmstadt, Germany. As an R&D scientist, she has played a key role in developing leading innovation in Kao Salon Division´s care portfolio. In her new role and as a member of the Global Salon Executive Leadership Team, she will be responsible for developing the mid- and long-term strategies for the brands developed in Kao Salon Division´s headquarters in Darmstadt. Together with her team, she will lead brand development, oversee trend research and innovation management, and support technical education activities globally.

“Throughout her career, Bettina has demonstrated a proven ability to take technical concepts and make them understandable to marketers, stylists, consumers and the trade press. We are confident that Bettina’s proven leadership qualities, deep knowledge of the salon industry, quest for innovation and understanding of how to bring Kao Salon Division products to market will serve the company and our stylist community globally”, says Cory Couts, Global President, Kao Salon Division.

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