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Our ESG Vision and Strategy

A Kirei lifestyle means living a beautiful life inside and out.
Since our business was founded in 1887, we have always put our consumers at the heart of everything we do. Today, this remains the foundation of Kao’s corporate philosophy, underpinning all of our activities. Every bold innovation, thoughtful new product and breakthrough action is in service of our consumers’ needs.

Our Environmental, Social and Governance actions are no different. We have committed to enhancing our contribution to society through a renewed focus on ESG. And our ESG Strategy is in service to our consumers’ needs, behaviors, and desire to live sustainable lifestyles that contribute to a more sustainable world.

A Kirei lifestyle is full of compassionWhere making your own life clean and beautiful never compromises the beauty and cleanliness of the world around you.

A Kirei lifestyle is enjoying today, with the peace of mind that those joys will be there tomorrow. It's the chance to express who you truly are, with the confidence that you are walking the right path. Even in the smallest, everyday moments.

That’s why at Kao, everything we do is in service of this lifestyle. It's why we do what is right, not what is easy. We put our innovation and imagination to the task of enriching lives by finding ways for people the world over to live the Kirei lifestyle.


Our ESG Strategy – Kirei Lifestyle Plan

Our ESG Strategy is designed to serve people’s needs, behaviors and desire to live sustainable lifestyles that contribute to a sustainable world. We call this the Kirei Lifestyle, and we call the vision, commitments and actions that contribute to that lifestyle the Kirei Lifestyle Plan.

Kao will strive to create a long-lasting impact to society through the Kirei Lifestyle Plan


Our ESG Activities in the EMEA region

One of the key priorities we have set ourselves in the EMEA region is our commitment to consistently reduce our CO2 emissions. On top of this we are working hard to make our entire Supply Chain greener.

But we do not stop here – as an organisation committed to diversity and inclusion we aim to foster a stronger, more inclusive society inside and outside our own organisation.


Our Consumer Care Business ESG Strategy and Activities

Within the Consumer Care Business we’re always exploring ways to make our products and our packaging more sustainable whilst never compromising on safety or quality.
For us, quality and sustainability go hand-in-hand. Our brands are driven by a strong social commitment to make our societies stronger and empower our consumers.


Our Kao Salon Division ESG Strategy and Activities

Kao Salon Division aims to make life more beautiful for our salon partners and stylists, and their clients. To achieve this, we will be reducing the environmental footprint of our products and services at the salon level and support salons to run their business more sustainably. Deeply rooted in the beauty and fashion industry, Kao Salon Division is committed to support a diverse and inclusive society.


Our Molton Brown ESG Strategy and Activities

At Molton Brown, sustainability is an integral part of the brand´s heritage and pioneering roots.

Today, Molton Brown aims to carry on that mission, putting uncompromising care at everything we do thus pioneering in sustainable luxury experiences.


Our ESG Reporting & External Evaluation

We aim to drive transparency on our ESG actions and the progress we are making. We therefore publish intensive reporting on a yearly basis.
We are honored that many renowned organisations recognize us for our achievements, such as being listed among the World’s Most Ethical Companies for 15 consecutive years.


Topics you care about

Every ingredient we use is chosen with care and we believe in total transparency for our consumers and customers.
To find out more about our Transparency section click on the link below.

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