Global English


Our ESG vision and strategy
is here to help our consumers
live a beautiful life.

Since our business was founded in 1887, we have always put our consumers at the heart of everything we do.

Today, this remains the foundation of our Group’s corporate philosophy, underpinning all of our activities.

Every bold innovation, thoughtful new product and breakthrough action is in service of our consumers’ needs.

Our Environmental, Social and Governance actions are no different. We have committed to enhancing our contribution to society through a renewed focus on ESG. And our ESG strategy is in service to our consumers’ needs, behaviours and desires to live sustainable lifestyles that contribute to a more sustainable world.

We call this the Kirei Lifestyle.

We are stepping up innovation at every level of our business to support our consumers in living a beautiful life, inside and out.

A Kirei lifestyle
means living a beautiful
life inside and out.

A Kirei lifestyle is full of compassion. Where making your own life clean and beautiful never compromises the beauty and cleanliness of the world around you.

A Kirei lifestyle is enjoying today, with the peace of mind that those joys will be there tomorrow. It’s the chance to express who you truly are, with the confidence that you are walking the right path. Even in the smallest, everyday moments.

That’s why at Kao, everything we do is in service of this lifestyle. It’s why we do what is right, not what is easy. We put our innovation and imagination to the task of enriching lives by finding ways for people the world over to live the Kirei lifestyle.

If you want to read more about what we have already
achieved as a company, please find at the links below
our Integrated Report and our Sustainability Data
Book which can be downloaded as PDFs.

Dave Muenz, Senior Vice President ESG, talks about Kao’s commitment to walking the right path and creating a more sustainable world.

Our ESG achievements in EMEA

Being a beauty company in EMEA, our ESG Mission of making life beautiful is especially close to our hearts. This starts with the passion to create products that will make people not only look more beautiful but give them confidence and self-esteem. It continues with the care we put into the development of our formulas and the manufacturing of our products to ensure we deliver products of the highest quality that are safe to use for both the consumer and the environment. 
This starts with the way we select and source our raw materials and continues with how we process them in a way that is energy and water usage efficient while creating zero waste during production in our plants. 

When transporting our products to our customers, we are reducing our CO2 emissions by downsizing packaging, as well as by using ship and rail transport.
We always consider how consumers are using our products which is why we are concerned with the full lifecycle of those products considering how we can reduce our environmental impact. To reduce waste, we are introducing packaging made of recycled plastic and FSC certified paper.
See the infographic below highlighting just some of our achievements as we work to create products that are respecting their environmental footprint.

Guido Kirchhoff, Vice President Supply Chain, EMEA talks about Kao’s vision for sustainability in EMEA.

Every ingredient we use is chosen with care to ensure we produce high quality products whilst doing everything we can to reduce our environmental impact. To find out more about how we approach sustainability in our products, please click on the link below.

Page Top