EMEA English



Our ESG vision and strategy
is here to help our consumers
live a beautiful life.

Since our business was founded in 1887, we have always put our consumers at the heart of everything we do.

Today, this remains the foundation of our Group’s corporate philosophy, underpinning all of our activities.

Every bold innovation, thoughtful new product and breakthrough action is in service of our consumers’ needs.

Our Environmental, Social and Governance actions are no different. We have committed to enhancing our contribution to society through a renewed focus on ESG. And our ESG strategy is in service to our consumers’ needs, behaviours and desires to live sustainable lifestyles that contribute to a more sustainable world.

We call this the Kirei Lifestyle.

We are stepping up innovation at every level of our business to support our consumers in living a beautiful life, inside and out.

A Kirei lifestyle
means living a beautiful
life inside and out.

A Kirei lifestyle is full of compassion. Where making your own life clean and beautiful never compromises the beauty and cleanliness of the world around you.

A Kirei lifestyle is enjoying today, with the peace of mind that those joys will be there tomorrow. It’s the chance to express who you truly are, with the confidence that you are walking the right path. Even in the smallest, everyday moments.

That’s why at Kao, everything we do is in service of this lifestyle. It’s why we do what is right, not what is easy. We put our innovation and imagination to the task of enriching lives by finding ways for people the world over to live the Kirei lifestyle.

Kao_Strategy House_English_Vertical_28.04.21

If you want to read more about what we have already
achieved as a company, please find at the links below
our Integrated Report and our Sustainability Data
Book which can be downloaded as PDFs.

Dave Muenz, Senior Vice President ESG, talks about Kao’s commitment to walking the right path and creating a more sustainable world.

Our ESG achievements in EMEA

Being a beauty company in EMEA, our ESG Mission of making life beautiful is especially close to our hearts. This starts with the passion to create products that will make people not only look more beautiful but give them confidence and self-esteem. It continues with the care we put into the development of our formulas and the manufacturing of our products to ensure we deliver products of the highest quality that are safe to use for both the consumer and the environment. 
This starts with the way we select and source our raw materials and continues with how we process them in a way that is energy and water usage efficient while creating zero waste during production in our plants. 

When transporting our products to our customers, we are reducing our CO2 emissions by downsizing packaging, as well as by using ship and rail transport.
We always consider how consumers are using our products which is why we are concerned with the full lifecycle of those products considering how we can reduce our environmental impact. To reduce waste, we are introducing packaging made of recycled plastic and FSC certified paper.
See the infographic below highlighting just some of our achievements as we work to create products that are respecting their environmental footprint.


Kao’s vision for sustainability in EMEA


Guido Kirchhoff
Vice President Supply Chain

Sustainability plays a key role in the context of our supply chain; working on energy saving, reducing waste and CO2 emissions to manufacture and deliver sustainably sourced products for our consumers and customers is an essential part of our everyday


Dr. Elmar Mussenbrock
Director Sustainability and Portfolio, Kao Salon Division

The ESG strategy of Kao Salon Division builds on the three pillars “Products”, “Partners” and “People”, following our overall mission to make life beautiful for salons, stylists and their clients. Step-by-step we are making sustainability an integral part of our salon partnership concept.


Nicola Bäuerle
Director Sustainability and Portfolio, Kao Consumer Division AEMEA

Within the Kao Consumer Division we’re always exploring ways to make our products and our packaging more sustainable whilst never compromising on safety or quality. For us quality and sustainability go hand in hand.


Mark Johnson
Global President, Molton Brown

At Molton Brown, sustainability is an integral part of our heritage and pioneering roots. Today, we aim to carry on that mission, putting uncompromising care at everything we do – be it with our People, our Products or our Places.

What we believe in

Every ingredient we use is chosen with care and we believe in total transparency for our consumers and customers. To find out more about our Transparencysection click on the link below.

Page Top