EMEA English

Our brands

At Kao EMEA we are passionate about beauty and our brands truly reflect that. Whether it's cutting edge, innovative products for salons, transformative skin and haircare solutions, or luxury bath and shower gels, our brands are committed to quality, safety and high performance.

Kao Salon Division 

At Kao Salon Division, understanding the needs of our business partners, salon owners and stylists worldwide is at the centre of everything we do. Building on our long-standing history and foundation of sustainability activities, we support our partners in their daily challenges.

We provide solutions that equally respect their, their clients’ and the planet’s needs and that help to elevate them to success. And as each salon client is different and every stylist unique, we offer a comprehensive portfolio of products and services across our salon quality brands 

Goldwell, KMS, Oribe and VARIS. Combining Kao's extensive research and development power with a thorough stylist understanding, we are driven to constantly innovate and to contribute to a sustainable society with our brands.

Masterbrand_Go_Golwell_22_Brand Section


Goldwell is a partner on eye-level, offering a portfolio created with and for stylists to cater for all their needs. From industry-leading professional haircolor and high-performing care and styling products to world-class education and inspiration. Goldwell’s passion is to make stylists and their salons successful and their clients satisfied.



KMS curates inspiration from runways, urban fashion districts and the streets around the world. The products are intuitively grouped into START. STYLE.FINISH. and work best when used in a three-step regimen. The KMS Style Community is the heart of the brand – creatives unified by the powerful language of style. Great style may not save the world, but it can make your day. Because at the end of the day. STYLE MATTERS.



Since 2008, Oribe Hair Care has set the standard for hair care within the prestige category. Blending award-winning packaging and its signature  Côte d’Azur fragrance, the collection is designed with talented hairdressers, sophisticated salons and discerning customers in mind. Represented in more than 40 countries, Oribe has become synonymous with best-in-class product performance and technical education, sparking deep connections with its consumers.

These are the products of the hair-obsessed.

KERA_Reintroducing_1023x573px_IE (002)



If you doubt that the hair you have can become the hair you’ve always wanted, KERASILK will make you a believer. And if you think responsible hair care products can’t deliver high-performance results, KERASILK will change your mind. Built on our heritage of innovation, today’s formulations are 100% vegan* and our most sustainable and effective yet. Silk+ Technology combines our exclusive Biomimetic Silk with carefully selected high-potency ingredients to create hair as strong as it is beautiful. Today’s KERASILK will restore your confidence in the transformative power of hair care.

*No animal-derived ingredients.



VARIS offers a collection of meticulously crafted styling tools created and inspired by master global stylists, for stylists. VARIS is engineered to deliver flawless results, intuitively meeting the needs of stylists by carefully considering every detail of the styling experience. Recognising that styling is part artistry and part craftsmanship, the VARIS collection was designed to be the ultimate conduit for each artist’s creative energy. Each VARIS tool is created to allow the stylist to effortlessly execute their creative and artistic vision, every time.

Consumer Care Business

Our Consumer Care Business brands reflect Kao’s mission to make the world a better and more beautiful place. With that in mind, we offer quality, premium beauty solutions for our customers around the world.

Whether it is hair transformations, skin-care solutions, or helping our customers to de-stress and relax: our brands John Frieda®, Guhl, Bioré, JERGENS®, Curél and MegRhythm offer a range of amazing, customer

focused products, developed and crafted with care. This care also goes into exploring how to make our products more sustainable. For us, quality and sustainability go hand-in-hand.


John Frieda®

At John Frieda® our products our unique, just like you. We create products not for STANDARDS but for STANDOUTS! Because we believe that what makes us different, makes us beautiful. For 30 years, the John Frieda® brand has been dedicated to developing products that perform and are fuelled by an understanding of what makes each individual hair type unique. Because when it comes to yourhairs needs, there is no one-size-fits-all approach. Whether brightening blonde, banishing frizz or boosting volume, the John Frieda® brand offers specialized, transformational formulas created to reveal your uniqueness.



Genuine quality you can trust to enjoy a carefree feel-good moment. This is Guhl. 

For over 75 years, we have been using our expertise and passion to create high-quality hair care products that you can rely on. Our products provide visibly and noticeably nourished hair, are dermatologically confirmed, PETA certified, contain regional ingredients and are manufactured in Germany. Close your eyes, turn on water and music and simply enjoy.



Wakati means time in Swahili. And following five years of development and a patented formulation, this innovative new brand for textured hair proves that some things are worth taking time to get right.

Designed to take the hard work out of wash day, the four strong collection of hair heroes uses a unique hair resurfacing technology and provides optimum moisture for easy finger detangling, resulting in stronger curl alignment and definition, as well as deeply hydrated hair which is easier and quicker to style.



Bioré is the No. 1 cleansing brand in Japan* and the No.1 pore strip brand in the UK, FR, DE & NL**. Bioré is a pore obsessed brand on a mission to deliver unconventional pore care to reveal your best skin. Our Japanese beauty roots inspire us to improve and innovate in everything we do —innovation is in our DNA. With technology rooted in science, we take a no-nonsense approach to fight smarter, not harder--while having a little bit of fun along the way! 

* Intage SRI, Japan, Facial Wash Market, Sep 2020 -Aug 2021, Accumulated total sales value & units of Biore Facial Cleanser Series ** IRI, UK, Total pore strips format, Value and Unit sales, 52 weeks ending 30th October 2021, Total Market; IRI, France, Total pore strips format, Value and Unit sales, MAT 31th October 2021, Total Hypers + Supers Census; IRI Trade Panel, Germany, Market share value Bioré Clear-up Strips on Strips category, excl. private label, drugstores+food >=200qm excl. hard discount, MAT/e10-10-2021; IRI, Netherlands, value sales, MAT, ending October 2021, Supermarkten & Drogisterijen



Jergens® is a body care brand that offers a range of products that transforms skin for a noticeably improved look & feel.

Since 1901, Jergens® skincare has been the trusted brand for comforting
moisture. That’s because everything we do is designed to help you feel good – soothing relief from dryness or a fruity scent that makes Monday feel like Friday. We’re not here to stop at skin deep. We’re here to help you feel truly, deeply, skin-to-soul comfortable, with a few surprises along the way. We bottle all that up into the Feel-Good Feeling of Jergens®.



Curél is No.1 brand in Japan for sensitive skin*.

Its unique Ceramide Care Technology, the culmination of over 40 years of research, is scientifically proven to strengthen the skin’s protective barrier and increase hydration to transform dry, sensitive skin into silky soft, luminous skin. Inspired by the Japanese tradition of Double Cleansing and Double Moisturising, Curél’s products are extra gentle and specifically designed to protect and promote the skin’s natural ceramide moisturizers.

*Based on INTAGE Inc SRI Data, Sensitive Skincare Product Market, Jan 2017 – Dec 2020 , Value Base



MegRhythm is the wellbeing ritual from Japan that continuously invents new methods to provide comfort by adjusting the natural rhythm of the body. From the Japanese Meguri, which means circulation, and Rhythm, which refers to the biorhythm, the brand name comes directly from the elements on which its technology acts.

All products are self-heating and aim to provide comfort and wellbeing. MegRhythm Gentle Steam Eye Masks are the brand’s hero product and help to provide the recharge everyone needs after a long day or after using digital devices. MegRhythm, the no.1 brand in Japan for eye care!*

*Intage SRI eye care market Jan. 2018 – Dec. 2018 total sales value.

Molton Brown

Born on South Molton Street, London in 1971, Molton Brown is an icon of uniquely British style. Today, Molton Brown is one of the leading global brands in Kao´s global cosmetics portfolio. Growing from small-scale artisans into the international fragrance brand it is today, its pioneering presence is felt in our stores and websites, travel retail, luxury department stores and the most esteemed hotels around the world.


Our Eaux de Parfum and Toilette, and Bath, Body, Hair and Home collections have been Made in England since day one – and we’re committed to this for our future. Sourcing only the best ingredients in exceptional fragrance concentrations, our quality has awarded us with a Royal Warrant from Her Majesty Queen Elizabeth II.

As part of our ever-evolving sustainable journey, we never have and never will test on animals, we run our own manufacturing facility in Elsenham and we champion beauty that is kinder to the environment.

Inspired by our progressive home, London, we work side-by-side with our eclectic set of perfumers to empower you with long-lasting, distinctive fragrances you’ll love.

Page Top