Our Consumer Care Business is a truly pan-regional team with our division´s AEMEA headquarters sitting in Cincinnati, USA. With Germany and the UK being our biggest markets, we are present also in Austria, Switzerland, France, the Netherlands and South Africa.

We are passionate about our mission to enable a beautiful, clean, healthy, and sustainable life. We believe that it is the little moments in life that make a difference and give the exceptional feeling of beauty and joy – not only on the outside but also from the inside. This is what we mean by “Kirei”. We believe in the positive energy of these Kirei moments: the confidence when you look in the mirror and see not only healthy-looking skin and hair but your inner beauty shining through. The special pleasure that comes from using products you know have been crafted with care for both the consumer and the environment. In everything we do, we try to care more. Making everyday moments more extraordinary for everyone.

With that in mind, we offer quality, premium beauty solutions for our customers around the world. Whether it is hair transformations, skin-care solutions, or helping our customers to de-stress and relax: our brands John Frieda^®, Guhl, Bioré, Jergens, Curél and MegRhythm offer a range of amazing, customer focused products, developed and crafted with care. This care also goes into exploring how to make our products more sustainable. For us, quality and sustainability go hand-in-hand.