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Kao tackles sustainability with online gaming tool for Salons

Kao is reinforcing its commitment to sustainability in the salon industry. To address the issue of tackling climate change in its sector, Kao’s professional salon business, Kao Salon Division, has opted for an out-of-the box approach to educate salon owners in their bid to become more environmentally friendly. 

Green Mirror is an online game specifically developed to educate salon owners and their teams on how they can successfully address sustainability issues, such as energy consumption, waste and reducing emissions in their salon. The ‘edutainment’ game is designed as an escape room and is available for Salons from this month. Green Mirror can be accessed here. 

The game asks questions such as “How much energy do hair straighteners, dryers, hairmasters and other typical equipment consume?” and “How can you save hair colour through application?” 

These and other questions need to be answered correctly throughout the game, and will unlock new levels, which will help hairdressers and salon owners to make ecologically friendly choices for their everyday work in the salon.  

As in a fairytale, Green Mirror, namesake protagonist of the game, comes to life in the playing area, a digital hairdressing salon, and accompanies players throughout – sometimes as a game leader, sometimes as a tipster, sometimes as a whimsical commentator.
“Educating and supporting salons to make environmentally friendly choices for their salons is one of the key pillars of our ESG commitment”, explains Dr. Elmar Mussenbrock, global Director Sustainability at Kao Salon Division. “Instead of sharing information in classic ways such as brochures and static content on websites, we decided for a highly modern, interactive digital format that offers not only a deeper learning experience but also a lot of fun.”
The “Green Mirror” is a novelty in Kao Salon Division´s education offering. From this month, the virtual salon with the "Green Mirror" will invite teams of two to five players to enter, play and learn.
For more information visit: https://www.kaosalondivision.com/en/sustainability/greenmirror/

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