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Kao Way

Kao Group Revamps its Corporate Philosophy - the Kao Way

Kao Corporation has revamped the corporate philosophy—the Kao Way—to realize Kao Group's vision and maximize the vitality of every Kao member.
The Kao Way was established in 2004 and has been functioning as the explicit message of Kao Group's corporate culture and beliefs based on experiences and guiding principles that the management and Kao members have cultivated since its inception. Since it was released as the cornerstone or basis of every Kao activity, all Kao members, as one team, have practiced the Kao Way, mainly in the areas of cleanliness, beauty, and health, according to the changes of the times.
In December 2020, the Kao Group released the Mid-term Plan K25. For the future, the Kao Group will begin a new challenge with the aim of establishing an economy where all of the following are realized: the wholehearted satisfaction and enrichment of the lives of people globally and the sustainability of the world.
Today, faced with compelling social issues such as the pandemic and environmental issues, the responsibilities and roles of companies are undergoing significant changes. As a company aiming to be continuously essential in society, Kao must reform itself and keep evolving. The corporate philosophy—the Kao Way—has also evolved in response to this current transition by integrating environmental, social, and governance (ESG) perspectives such as a harmonious relationship between human beings and the earth, diversity, and inclusion, and making bolder moves, while maintaining its core values. In addition, the revamp project was carried out by a global team consisting of Kao members from various parts of the world, and the original text is presented in English to reach all global Kao members directly.
With the aim to continuously contribute to society in light of the drastically changing environment, as the Kao Group, we will resolutely challenge ourselves to enter new fields that we have not yet stepped into. 
For more information, visit: https://www.kao.com/global/en/about/our-story/kaoway/

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