New John Frieda campaign in the UK

In an age when life demands more from women than ever before, they in turn have higher demands from the products, services and brands they use. This inspired John Frieda’s ‘Designed for Demanding’ campaign which demonstrates the brand´s role in helping transform consumers demanding hair into hair that demands attention; whether that be dull into the brightest blonde, flat into hair with volume or frizzy to smooth curls. The Frizz Ease Dream Curls campaign will be featuring new UK Ambassador, Rochelle Humes as of August.