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Kao relaunches professional hair care brand KERASILK as standalone masterbrand in the global Kao Salon Division portfolio 

KERASILK, under the Goldwell umbrella of brands for over 40 years, is relaunching as a standalone masterbrand of Kao Salon Division, aimed at leveraging the brand’s growth potential and expanding the retail and consumer base of the Salon business.
 
Building on its strong heritage of innovation and performance, KERASILK offers premium hair care that meets modern needs – and is continuing its pioneering journey: After introducing the use of silk protein in hair in the 1980s, KERASILK is now launching with Bioengineered Biomimetic Silk – a sustainable, high-performing,
and vegan alternative to traditional animal-derived silk, developed exclusively for KERASILK.
 
“Positioning KERASILK as a masterbrand perfectly complements our competitive Kao Salon portfolio and enables us to not only grow the brand, but also strengthen our overall retail and channel strategy with a premium hair care offering”, says Bettina Schupp, VP Brand Development Kao Salon Division.
 
“It’s great to see KERASILK evolve and continue its journey as an iconic brand that stylists as well as consumers rely on to create the best version of their hair”, adds Kristof Stengele, Associate Director KMS, KERASILK & Men, Kao Salon Division.
 
For more information, visit: www.kerasilk.com

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