Sustainability is an integral element of Molton Brown's heritage and as part of their dedicated efforts to protect our planet, the brand is now introducing a new refillable programme, with the launch of a reusable glass bottle and Hand Refill collection.
A plastic-free alternative that is both long-lasting and elegant, the new 200ml glass pump bottle has the same design as the Molton Brown Fine Liquid Hand Wash bottle. With the recognisable, bespoke Boston Round shape and iconic lens,the logo is printed with high-lustre silver ink for a more refined finish. It is crafted from thick-cut glass, which is not only 100% recyclable, but has a durable, weighted base, for a beautiful feel that can be cherished forever.
The glass bottle can be replenished time and time again with the new 600ml Hand Refills, which will be available in these iconic, bestselling fragrances: Orange & Bergamot, Delicious Rhubarb & Rose and Coastal Cypress & Sea Fennel. The refills reduce single-use plastic and waste as 80% less plastic is required to make one pouch compared to two of the standard 300ml bottles. As Molton Brown's sustainable commitments grow, the refillable programme will evolve to include more fragrances and categories.
“Our refillable programme is part of our ever-evolving sustainability journey", says Beatrice Descorps, Global Vice President Marketing, Molton Brown. "As we replenish and reuse, we’re gradually reducing our plastic consumption and waste, whilst nurturing our natural resources.”
The new refillable glass bottle and Hand Refill collection will be available in-store and online on September 7th, 2020.