Kao to introduce new sustainable packaging for hair care brand Guhl

For the relaunch of its hair care brand Guhl Kao has chosen a new sustainable packaging concept: Guhl's shampoo bottles consist of 50% recycled polyethylene terephthalate (rPET), while the conditioner bottles are made of 100% polypropylene (PP) are completely recyclable. Guhl is Kao's first brand in Europe to implement the company's new global sustainability strategy for greener packaging. With around 15 million shampoo bottles produced per year, Kao manages to save almost 780 tonnes of CO2, more than 520,000 liters of water and 180 tons of virgin PET by using rPET.