Molton Brown, London’s fragrance experts, have beautifully transformed their signature core collections. The project was four years in the making and a true cross-discipline endeavour to renew the distinctively fragranced hand and body assortment.
The teams introduced the Royal Arms onto packaging, proudly informing consumers that Molton Brown have been Royal Warrant holders for the supply of toiletries by appointment to Her Majesty the Queen since 2013. Moreover, new product names have been created and each core fragrance has been reinvented with an authentic and compelling story. Molton Brown added stronger fragrance copy to express their fragrance expertise alongside a refresh of the bottle design. Finally, they aligned their hallmark ‘London via’ destination with key ingredient provenances and upgraded the formulations to deliver an even more indulgent sensorial experience.