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Our ESG Strategy

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Kao’s ESG Vision

A Kirei lifestyle means living a beautiful life inside and out.

A Kirei lifestyle is full of compassion. Where making your own life clean and beautiful never compromises the beauty and cleanliness of the world around you.

A Kirei lifestyle is enjoying today, with the peace of mind that those joys will be there tomorrow. It’s the chance to express who you truly are, with the confidence that you are walking the right path. Even in the smallest, everyday moments. That’s why at Kao, everything we do is in service of this lifestyle. It’s why we do what is right, not what is easy. We put our innovation and imagination to the task of enriching lives by finding ways for people the world over to live the Kirei lifestyle.


Accelerating our Efforts Across AEMEA

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“Across all our brands, we want to bring the Kirei Lifestyle Plan to life through partnerships and innovation, uniting our resources to help drive faster progress, deeper impact, and more agile action. We are proud of the progress we have made so far to help our consumers make better choices for themselves, their lifestyle through our work to help reduce the environmental impact of our finished goods and business operations.”  

Nicola Bäuerle
Director, Sustainability AEMEA

Our efforts are driven by our own ambitions to ensuring a resilient business for the future, but also by the rising global social and environmental concerns and evolving international regulations.
With innovation and collaboration at the core of our approach, we are committed to creating a Kirei life for all.

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Kao_EMEA_Web_Sustainability_Images

Kao_EMEA_Web_Sustainability_Images

Kao_EMEA_Web_Sustainability_Images

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